Never one to pass up on an opportunity, John noticed that a lot of people on eBay were making a fortune selling digital items, or digital items shipped on a CD. He quickly realised that these products were very easy to obtain, unbeknown to many; a lot of the items selling in huge quantities on eBay were products that came with resale rights – meaning anybody could sell them!

John could see there was a chance to make some serious money from this, so he opened up his eBay store under the name “PlanetSMS”, to this day the store is still online!

In the early days, John was, by his own admission, a bit of a technophobe! He didn’t really know how to automate the whole eBook selling process, so he decided that it would be best if he stuck with what he knew, so he decided he would burn all of the eBooks he sold to CD, and send them to customers through the post.

This system worked well, but John “PlanetSMS” Thornhill still wasn’t happy, he didn’t like going to the post office every day with a sack full of CD’s!

So he asked around, and soon found out that the entire eBook selling process on eBay could be automated. He could use a digital delivery script to deliver his eBooks as soon as a buyer paid him.

This would remove the hassle of making daily visits to the post office, and it would bring his costs down to almost zero!